Social Marketing

1.Introduction to Social Marketing. 2.Understanding Target Audiences. 3.Behaviour Change Theories. 4.Social Marketing Research and Planning. 5.Campaign Design and Implementation. 6.Evaluating Social Marketing Campaigns. 7.Ethical and Legal Considerations in Social Marketing. 8.Social Marketing for Public Health. 9.Social Marketing for Environmental Sustainability. 10.Case Studies and Practical Applications. 11.Course Wrap-up and Review